Top 4 Ways for Online Lottery Agents to Keep Players Around
If You Don’t Have Enough Traffic, Maybe Something’s Terribly Wrong!
If you’re an online lottery agent you know how important it is for your business that you have a steady flow of lottery players willing to play on your site. It’s important because otherwise your site would just collapse, no matter what you’re offering, how you’re offering and what kind of amount is up for the grabs. There’s a way to keep your traffic organized, there’s a way to keep a steady flow of lottery players, there’s a way to be the best from the rest without tugging your hair out of your head. Think of it like this – if you want to attract bees, what should you have? Flowers. Simple!
Top 4 Things Online Lottery Agents Should Do to Keep Players Around
So you’re a reputable online lottery agent and you want your business to thrive. Is it? Well, there are some secrets to attracting more lottery players and keeping your existing ones from leaving.
#1 – Money Isn’t Everything
As an online lottery agent, you might think that the best way to motivate lottery players from not leaving is to lure them by emphasizing cash prizes on your sites. Let me tell you that this isn’t always the best approach. According to recent research, enjoyment is a huge factor for consumers and thus 40% of all lottery players enjoy playing lottery games that are fun instead of cash–based.
According to other research, 62% of lottery players who are between 18 and 24 years old, the importance is on enjoyment as these young lottery players enjoy talking about non-cash lottery games. Lesson learned is that next time apart from announcing only cash prizes, add other things like fun and excitement, especially if you want to attract a wide range of lottery audience.
#2 – Leave Them a Choice to Offline Offers
What if you found an online lottery site that gives you the opportunity to buy lottery tickets offline at your local convenient store with a 5% discount on market price? Cool, isn’t it? All you have to do is register with the online lottery agent, deposit some amount on a monthly basis and enjoy discounts anywhere, anytime! Now this is just an example, you might want to add to this concept, but I hope you get the point – 78%, according to recent research, of lottery players prefer to buy lottery tickets offline. Why not tap into this and have more traffic to your site by giving them exactly what they want?
#3 – Your Target Should Be Men
From what I’ve read online, around 55% of men like to play the lottery online, compared to just 42% of women. As an online lottery agent you need to know that men are more receptive to online lottery gaming. In the short term your low hanging fruits are men so your number one priority is to attract them first.
#4 – If They Play Doesn’t Mean They Want to Win
According to an online research, only 75% of all lottery players think that they will eventually win the lottery. This may be a huge amount, but let’s not forget that one in every four people play the lottery without expecting to win it at all. Therefore, as an online lottery agent you should know that winning is not part of the deal and it is not your players’ only motivation. So stop forcing them to play so that they can win because even you know that you don’t have any clue if they’re going to win or not.
Bottom Line for Online Lottery Agents
Remember the world of lottery is forever changing, and this means that the methods you used yesterday to attract customers may not work today. It is always important to change your style so you can adapt to this changing society so you can be one of the best, if not the best, online lottery agent available! So remember to continue to learn what drives your customers’ satisfaction, develop new ways to keep them focus on your site by understanding their demands and finally, market your products according to what your customers what to see!
