Don’t Be the Cheapest Online Lottery Agent, Be the Best!
Right before I get down to business, let’s look at an average online lottery agent. A lottery agent is like a chain of McDonalds, you know, which sells you things they sell in almost all other stores around the world. The only difference here is that an online lottery agent sells lottery tickets instead of burgers and fries! Nevertheless, taking an example of the same, what makes a good McDonald store? When you visit an outlet, as a customer, you have your own feedback that is either positive or negative, depending on your experience with the staff and the overall service, right?
The worse part about being an online lottery agent is that you have neck-deep competition, i.e. there an online lottery agent every corner until you reach home! But that’s not the case with McDonalds. You get the point here? You need to prove yourself to be able to be the best online lottery agent out there. But how do you do that? Of course you can’t treat your customers like they were your long lost relatives – you have a business to run, but you can’t treat them like you don’t care also because you have a business to run. So where’s the line of profitable sanity? Here are some tips to help you get started:
Allow Syndicates to Operate
If you want more business, you have to let others gain more profit via syndicate programs. There are some online lottery agents who don’t allow this, and so their sites aren’t as popular as those who do. Remember, if it’s in the interest of your users, it’ll soon be in your interest too!
Say No to Monthly Subscriptions
What if you went to a supermarket to buy a loaf of bread for the day and they tell you to buy bread today for the whole month?! Even if the bread is discounted, you will still not want to buy bread that will last you a whole month, maybe you don’t want to afford that, right? As an online lottery agent, give your players the ability to buy individual tickets so they’re not running dry.
Offer a Variety of Lottery Programs
You’re hungry and you want something to eat and drink something, what would you do? Visit a local coffee shop that gives you coffee and starters or visit a restaurant that gives you meals and coffee? A restaurant, right? Be your lottery players’ favorite lottery restaurant and offer them games from around the world so they can play whatever they want, whenever they want!
Treat Your Players like Proper Customers Not like Your Personal Bank Account
Imagine you went to a hospital and you have questions to ask, but no one’s bothered to give you a response. As soon as that wallet filled with money comes out, a doctor stops by to tell you how sick you are! That’s cheesy! If your customers ask you a genuine question, respond back on time and if that question is too complicated or impossible to answer, tell them that. The point is, never keep your customers hanging because when they snap, and you’re probably in hot soup.
Run With Your Customer
It is your job to make sure that your site is up-to-date with latest information on the upcoming jackpot, the previous jackpot and a history of all jackpots. Apart from giving your customer the ability to buy a ticket online, you also have to make sure that you notify them immediately upon their win.
Have a Clean, Clear and Simple Website
Can you use Google Map to navigate a website? No. So don’t make it complicated for your customers to play on it! A simple website that meets the purpose is all you need. Forget the fancy letters the colors and what not, these are things you can do at a later stage, but first concentrate on getting a clean website in a language that everyone understands. The motto, an 8 year should be able to tell how to play on the site!
Now these are just some of the most important things that you should focus one to become an awesome online lottery agent. Apart from that remember the security of your customers matter so that’s one thing you’d need to concentrate on. Remember, it’s easy to become an online lottery agent, but it takes balls of steel to become the best out there! You can do it!
